Joaltec
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Technical consultancy

I help you decide what to build, what to automate, and what to ignore.

I'm Ben Child. For twenty years I've led digital and ecommerce platforms — for household names and fast-growing independents alike. Joaltec is how I do that for you: senior technical judgement on demand, without adding a permanent director to your payroll.

Book a free 30-minute call See the four things I do

Most businesses don't have a technology problem. They have a decision problem.

Too many options, too much noise, and nobody senior enough — or independent enough — to say which ones are actually worth the money. That's the job I do. I come in, learn how your business really works, and leave you with a plan you can act on.

What I do

Four things. That's it.

Every engagement ends in something you can hold — a document, an audit, a report, or a decision made properly. No open-ended retainers full of vague "advisory".

01

Digital Transformation Strategy

I spend real time inside your business — your operations, your teams, your systems, your commercial goals — and then write you a five-year digital strategy built around them. Not a template with your logo on it. Yours: sequenced, costed, and tied to outcomes your board already cares about.

What you get
  • A written five-year digital strategy document
  • A prioritised roadmap, phase by phase
  • The business case behind each phase — cost, effort, expected return
  • A clear view of what to stop doing, as well as what to start

Best for leaders who know they need to modernise, but not in what order.

02

AI Automation Opportunities Audit

I map how work actually flows through your business — not how the process document says it does — and find the repetitive, expensive, human-hours-heavy parts. Then I tell you exactly where AI is worth deploying, where it isn't, and what it will take to get there. Pragmatic tooling, real ROI, no hype.

What you get
  • A ranked list of automation opportunities across your operations
  • Estimated hours saved, build effort and cost for each one
  • An implementation plan you could start on Monday
  • An honest list of the things you should not automate

Best for teams under pressure who keep being told to "use AI" without a plan.

03

Data Analysis & Insights

Most businesses are either measuring nothing or drowning in dashboards nobody opens. I fix the tracking, agree the handful of metrics that genuinely move your numbers, and set up automated reporting that arrives in your inbox already interpreted — telling you what changed, why, and what to do about it.

What you get
  • A tracking and measurement audit — and the fixes applied
  • An agreed KPI set your leadership team actually understands
  • Automated reports delivered on your schedule
  • Written insight and recommended actions, not just numbers

Best for businesses making decisions on instinct because the data can't be trusted.

04

Digital Project Support & Advice

Concept to completion on web and app projects. I help you scope the right thing, choose the right platform and the right partners, keep delivery honest, and translate between the commercial side and the technical side. Just as importantly, I'll tell you when an idea isn't worth building — before you've spent the budget finding out.

What you get
  • Scoping, requirements and realistic sequencing
  • Platform and agency selection — and help running the process
  • Delivery oversight and independent technical review
  • A straight answer whenever you need one

Best for teams about to spend serious money and wanting a second pair of eyes first.

Selected work

Where I've done it.

Enterprise, agency and fast-growth ecommerce. Same approach every time.

Hitachi
Enterprise · Technology

The brief

▶ One line: what they needed solving.

What I did

▶ Two lines: the work you led and how you approached it.

The result

▶ One line, ideally with a number attached.

Digital strategyDelivery
Customer First Digital
Agency · Lead generation

The brief

A growing agency spending too many hours on manual, repeatable work — and needing a lead capture experience good enough to stand out in a crowded market.

What I did

Designed and deployed AI solutions across their day-to-day operations to remove manual effort, then built a best-in-class lead generation form from scratch.

The result

Many hours of manual work saved every month, and a lead gen tool already attracting attention in their market.

AI automationWeb buildLead gen
Face the Future
Ecommerce · Health & beauty

The brief

▶ One line: what they needed solving.

What I did

▶ Two lines: the work you led and how you approached it.

The result

▶ One line, ideally with a number attached.

EcommerceData & insight
Decree
▶ Sector

The brief

▶ One line: what they needed solving.

What I did

▶ Two lines: the work you led and how you approached it.

The result

▶ One line, ideally with a number attached.

▶ Tag▶ Tag
“Joaltec have been an excellent partner for us at Customer First Digital. Ben has provided AI solutions that have saved my team many hours of manual work and also built us a best in class Lead Generation form which is already capturing a lot of attention in the market.”
Dave Trolle Founder & CEO, Customer First Digital
Ben Child, founder of Joaltec
Ben Child Founder, Joaltec Ltd.
About

Twenty years. Same job, different logos.

I've spent my career turning digital and ecommerce platforms into things that actually make money — across ecommerce, the public sector, automotive, healthcare and B2B distribution.

Most recently I led product, engineering, UX, data and commercial teams through the modernisation of a complex B2B/B2C ecommerce ecosystem for one of the UK's largest independent builders' merchants — growing traffic, engagement and online revenue while making the platform cheaper and calmer to run.

Now I do that work independently. Which means you get twenty years of senior judgement without the salary, the notice period, or the politics. I'm deliberately hands-on with the current generation of tools — n8n, Retool, Replit, Claude — because the fastest wins in most businesses right now are small, cheap and unglamorous.

20Years building digital platforms
5Sectors, from public sector to ecommerce
4Services. Nothing else on the menu

Why a wolf? Wolves don't survive alone — they work as a pack, and I work as part of your team, not at arm's length from it. They're natural problem-solvers: bold, quick and skilled. And you only need to see one once to remember it.

How it works

Three steps. No surprises.

01 — Free

A conversation

Thirty minutes. You tell me what's frustrating you; I tell you honestly whether I'm the right person, and roughly what it would take. No deck, no pitch.

02 — Fixed scope

Time inside your business

I talk to your people, look at your systems and your numbers, and understand how the work really flows. Agreed scope, agreed price, agreed date.

03 — Delivered

Something you can act on

The strategy, the audit, the reporting or the plan — written up, walked through with you, and yours to keep. Ongoing support if you want it, never as a condition.

Get started

Tell me what's not working.

Send a few lines and I'll come back within one working day. If I'm not the right fit, I'll tell you that too — and usually point you at who is.

  • Free 30-minute call, no obligation
  • Fixed scope and fixed price before any work starts
  • UK-based, working with clients anywhere

Or email [email protected]