I audit what you have, write a measurement plan around the actions that matter, and rebuild the tracking in Tag Manager so every number means what you think it means.
What you get
Measurement plan mapped to your business goals
GA4 property and GTM container configured and documented
GA4 tells you that people left. Replay and heatmaps show you why. I install the right tool with privacy controls, then watch the sessions and write up what to change.
What you get
FullStory or Hotjar installed through GTM with PII masking
Heatmaps, scroll maps and funnel analysis on your key pages
Ranked, evidenced list of UX fixes with expected impact
Every month: what moved, what caused it, and the three things to do about it. AI finds the anomalies; a senior analyst signs off every line.
What you get
Monthly written report with commentary and recommended actions
Anomaly and trend detection across GA4, Ads, Search Console and behaviour tools
A 30-minute call to walk through it and agree next steps
How an engagement runs
Free, 30 minutes
Talk
You tell me what is frustrating you about your data. I tell you whether I can help, what I would do first, and what it costs.
Fixed scope, fixed price
Fix
I audit, plan and rebuild the measurement, or build the dashboard, or install the replay tooling. Agreed scope, agreed date.
Written, in plain English
Explain
You get the deliverable, a walkthrough, and the documentation. Monthly insight reporting afterwards if you want it, never as a condition.
Selected work
Enterprise, agency, ecommerce. Same discipline.
Sector
Enterprise, scientific instruments
Tools
GA4, BigQuery, Looker Studio
Output
Multi-market GA4 reporting suite
Hitachi High-Tech Europe
The brief. A pan-European marketing team needed to see how each market's website content and forms were performing, in one place, with numbers they could defend internally.
What I did. Designed and built a Looker Studio reporting suite on GA4 covering engagement rate, form conversion, form drop-off and scroll depth by page, segmented by market, page type and channel. Resolved calculated-field aggregation conflicts between the native GA4 connector and BigQuery-sourced data so that every chart reconciled.
ResultOne source of truth for website and form performance across markets, replacing ad-hoc exports.
Sector
Agency, affiliate and lead generation
Tools
AI workflow automation, Netlify, Google Sheets
Output
Lead-capture tool and operational automation
Customer First Digital
The brief. A growing agency spending too many hours on manual, repeatable work, and needing a lead-capture experience good enough to stand out in a crowded market.
What I did. Designed and deployed AI automations across day-to-day operations, then built the Affiliate Opportunity Audit, a lead-generation tool with live data capture into Google Sheets.
ResultMany hours of manual work removed every month and a lead-generation tool already attracting attention in their market.
Sector
Ecommerce, health and beauty
Tools
Automated data pipeline, HTML email reporting
Output
Daily competitive-intelligence report
Face the Future
The brief. A retailer competing on affiliate and cashback channels had no reliable view of where its rates stood against Cult Beauty, Sephora, Space NK and Look Fantastic from one day to the next.
What I did. Built an automated daily pipeline that collects cashback and affiliate rates across TopCashback, Quidco, EasyFundraising, Virgin Atlantic Shops Away and Avios, compares them with competitors, and delivers a formatted HTML email report every morning.
ResultA daily, zero-effort view of competitive position, in the inbox before the trading meeting.
“Joaltec have been an excellent partner for us at Customer First Digital. Ben has provided AI solutions that have saved my team many hours of manual work and also built us a best in class Lead Generation form which is already capturing a lot of attention in the market.”
Twenty years of digital. Now pointed at your data.
I am Ben Child. I have spent two decades leading product, engineering, UX and data teams across ecommerce, the public sector, automotive, healthcare and B2B distribution, most recently modernising the B2B and B2C ecommerce platform of one of the UK's largest independent builders' merchants.
The pattern never changed: the businesses that grew were the ones that could see what their customers were actually doing and act on it quickly. Joaltec gives small and medium businesses that same capability, without the analyst's salary. I am hands-on with the current generation of AI tooling because it makes senior analysis affordable for companies that could never justify it before.
Why a wolf? Wolves work as a pack and so do I: inside your team, not at arm's length. Joaltec itself is named after my two sons, Joshua and Alfie, and the tech I have spent my career in.
20Years in digital product & technology
5Sectors, enterprise to owner-managed
4Services. Nothing else on the menu
1Senior person. No juniors, no hand-offs
Questions people ask before they call
What does an AI-powered analytics consultant actually do?
I set up and fix the tools that record how people use your website or app (Google Analytics 4, Google Tag Manager, Looker Studio, FullStory, Hotjar), then use AI tooling and twenty years of digital experience to turn that data into a short written explanation of what is happening and what to do about it. The AI handles the volume; I handle the judgement.
How much does it cost to set up Google Analytics 4 properly?
Every engagement is fixed price and agreed before work starts. A GA4 and Tag Manager setup for a typical SME website is a project of days, not months; a dashboard build is similar; monthly insight reporting is a retainer. Book a free 30-minute call and I will give you a number on the same day.
Do you work with small businesses, or only large companies?
Mostly small and medium businesses: owner-managed companies, ecommerce retailers, agencies and marketing teams of one to ten people who do not have an analyst. I have also delivered for enterprise teams such as Hitachi High-Tech Europe, so the methods scale in both directions.
Should I use Hotjar or FullStory?
For most SMEs, Hotjar: cheaper and faster to read. FullStory when you need to search every session, have a product team who will live in it, or have the volume for automatic frustration detection to pay off. Microsoft Clarity is a free option for low-traffic sites. I have no commercial relationship with any of them.
Is Google Analytics legal in the UK under GDPR?
GA4 can be run in a way that is compatible with UK GDPR and PECR when consent is collected before tracking fires and the property is configured carefully. Consent Mode v2 and privacy settings are part of every setup I do. I am not a lawyer and will tell you when to take legal advice.
Which ecommerce and website platforms do you support?
Shopify, WooCommerce, Magento / Adobe Commerce, BigCommerce, WordPress, Webflow, Squarespace, HubSpot and custom builds including React, Vue and Next.js single-page apps. Tracking is implemented through Google Tag Manager wherever possible so it is not tied to your platform.
Where are you based and do you work remotely?
I am based in East Yorkshire, in the UK, and work with clients across the UK and Europe. Almost everything is done remotely over shared screens; I travel for workshops when it is worth it.
What happens on the free call?
Thirty minutes. You describe what is frustrating you about your data; I tell you whether I can help, what I would do first, and roughly what it would cost. No slides and no obligation. If I am not the right person, I will say so and usually point you at who is.
Tell me what your data is not telling you.
Send a few lines and I will reply within one working day. If I am not the right fit, I will say so and point you at who is.
Free 30-minute call, no obligation
Fixed scope and fixed price before any work starts
