Looker Studio dashboards built on GA4 and BigQuery
A dashboard is a decision tool, not a wall of charts. I agree the handful of metrics that matter, join GA4, ads, search and your sales data in Looker Studio (or BigQuery when volumes demand it), and design pages that answer a question in under ten seconds.
Agreed KPI set with written definitions
Looker Studio report connected to GA4, Ads, Search Console and sales data
Segmentation by market, channel, device and page type
What is included
- KPI workshop. Ninety minutes with the people who make decisions. We leave with 6 to 10 metrics, each with a plain-English definition and an owner.
- Data model. GA4 connected natively or through BigQuery export, blended with Google Ads, Search Console, Shopify or your CRM. Calculated fields built so numbers reconcile with what finance sees.
- Report design. An overview page for leadership, drill-down pages for marketing and ecommerce, consistent typography and colour, mobile-readable.
- Segmentation that matches your business. By market or region, channel, device, page type, product category, customer type, whatever you actually manage by.
- Scheduled delivery. PDF or link emailed on the day and time your team meets.
- Documentation. Every metric defined, every data source listed, so the report survives staff changes.
Common problems I fix
- Calculated fields that aggregate differently between the native GA4 connector and BigQuery-sourced data, so two charts disagree
- Sampling and quota limits on busy GA4 properties, solved by moving to the BigQuery export
- Dashboards built around what GA4 makes easy rather than what the business needs
- Reports nobody opens because they take longer to read than the meeting they were made for
How long it takes
- KPI workshop and first draft: one to two weeks.
- Iteration, data validation and handover: one further week.
- Monthly care and insight commentary is available as a retainer afterwards; see the monthly insight report service.
Questions about this service
Is Looker Studio free?
Yes. Looker Studio is Google's free reporting tool, formerly called Google Data Studio. Costs only arise if you move to the BigQuery export for large data volumes, and even then a typical SME pays a few pounds a month in Google Cloud fees. You pay me for the design, data modelling and validation, not for software.
Can you connect Looker Studio to Shopify, HubSpot or my CRM?
Yes. Shopify, HubSpot, Salesforce, Google Sheets, Microsoft SQL Server, PostgreSQL and most ad platforms have reliable connectors. Where a connector does not exist or is unreliable, I schedule an export into BigQuery or Google Sheets and connect from there.
What is the difference between a dashboard and the monthly insight report?
The dashboard shows you the numbers whenever you want them. The monthly insight report tells you what changed, why, and what to do about it, in writing. Most clients start with the dashboard and add the report once they trust the data.